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The Daily Poke: Shop beyond the sell-by
Every day, globally, we’re chucking away 1.3 billion tonnes of food because it’s edged past its sell-by date. That’s a whole lot of good stuff that’s probably still perfectly OK to eat. Fact is, for...
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The Daily Poke: Quick lip
One hand to hold your selfie stick, the other to apply mascara. That, according to beauty brand Milk, is how young women are using makeup today. They’ve come up with a range that completely re-imagines...
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The Daily Poke: Ungendered
Gender fluidity in fashion is nothing new. Last year, luxury labels Saint Laurent, Gucci and Burberry all mixed masculine and feminine elements into their collections. While brands Nicopanda and...
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The Daily Poke: Beauty workout
If you feel like you’re lacking will power, why not try a beauty-fuelled workout? WILL is the new beauty brand, who will optimise your exercise experience, and keep you motivated to the gym and back....
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The Daily Poke: Waste not…
Because someone will want it. Now one man’s surplus, could become another man’s dinner. Food waste is a global concern, that one organisation is tackling at a local level (Sharing is caring Tim). Olio...
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The Daily Poke: Anti-authenticity aesthetic
Authenticity is a word often bandied about by brands, so Bombay Electrics new rebrand caught our attention. The fashion store has ditched their heritage-style look for an anti-authenticity aesthetic....
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The Daily Poke: Better balanced till receipt
The World Health Organisation predicts that by 2030, 74% of men and 64% of women in the UK will be overweight or obese. Designer Hayden Peek has proposed a way to make us more aware about what we’re...
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The Daily Poke: Futuristic drum circle
An Audience Reactive Composition, or ARC, lets anyone generate music, whatever their ability. This drum circle of the future has been created by multimedia artists Gabe Liberti and Dave Rife, and...
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Marketing makeover: Representing the real face of beauty
As the world’s first professional Down’s syndrome model, Madeline Stuart, wowed New York Fashion Week with her catwalk performance last month, Ashley Graham became the first plus size model to adorn...
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The Daily Poke: In the neighborhood
Nike has opened 6 Community Stores across the US, that help them to just do good. All Community Stores have a target of hiring 80% of employees, aka store athletes, through local channels, and from a...
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The Daily Poke: The wonderful homegrown
Soon, you’ll be able to find everything you’d need to make a mini allotment on your kitchen countertop in Ikea. The gardening kits have been created in collaboration with scientists from Swedish...
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Why there no such thing as a ‘multichannel shopper’
Claiming that there is no such thing as a “multichannel shopper” on the surface may sound like a bold statement. After all we are irrefutably more connected than ever before, right? In fact Gartner...
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The Daily Poke: A social selfie
From Jean Paul Gaultier dressing male models in skirts to Lady GaGa’s meat dress, fashion is already an established medium for making political statements. But the selfie, well that’s new. We don’t yet...
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The Daily Poke: Sweat tech
From Jawbones to Fitbit, we’ve seen sport enhanced by technology. The latest, is a sweat patch that tells you when to take a drink – incase you struggled knowing when you were thirsty. Sports drink...
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The Daily Poke: FAB-ulous
L’Oreal has created an unbranded online magazine named FAB (Flair. Artistry. Beauty). The platform is a beautiful way of engaging digitally-savvy consumers, who aren’t responding to conventional...
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Digital and creative professionals: stand up and get healthy
Sitting all day isn’t great for our health. Research shows that the average office worker sits 5 hours 41 minutes, causing some scientists declare,“Sitting is the new smoking.” Although others have...
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The Daily Poke: Brawn is beautiful
IMG Models have taken an X-L leap for mankind and launched Brawn, a plus-sized male model division. Ivan Bart, president of IMG, claims that they’re extending the conversation about size and diversity...
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What happens in Vegas: NADA 2016 in review
So now I’ve acclimatised, having spent a long weekend in Las Vegas for this year’s NADA (National Automobile Dealers Association) Convention and Expo, I have just finished briefing the team back at The...
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The Daily Poke: Winecrasher
It turns out that millennials are drinking responsibly. According to Rabobank, this savvy group of consumers are the reason online wine sales have been consistently higher than those in...
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Gyms need the right digital tools to engage visitors
Nicer gyms have a problem—they’re getting killed by budget gyms. If you (or they) are wondering why, look no further than gym-goers. In their eyes, too many gyms provide a building, not a service. Why...
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