Clik here to view.
The Daily Poke: Paying with style
Contactless payment, once an abstract, hard-to-imagine concept is now part of everyday life. A recent partnership between Topshop and Barclaycard is turning it into a fashionable must-have (stylish...
View ArticleClik here to view.
The Daily Poke: Stretching the limits of medicine
Researchers at MIT have found a way to dress wounds with electronics – but without having to be wired to a machine. This new stretchable hydrogel bandaid designed by Professor Xuanhe Zhao, is a rubbery...
View ArticleClik here to view.
Movie producers should use personalised video to get punters into the cinema...
Last year marked a record year for cinema ticket sales in the UK and Ireland, jumping 11 per cent from 2012, the previous record year, with five films making more at the box office than the biggest...
View ArticleClik here to view.
The Oscars: A sneak peek of this year’s potential winners
Televised live events now present marketers with the opportunity to engage with audiences, not only during the event but before and after. With the Oscars just round the corner, we thought we’d dive...
View ArticleClik here to view.
The Daily Poke: Brush up
Ever been away from home and forgotten your toothpaste? It’s horrible. You brush away with water alone, then spend the day feeling certain your breath smells like a week-old ham sandwich wrapped in a...
View ArticleClik here to view.
Why BrewDog’s pantomime horse suggests digital is a better investment than...
When the co-founders of a multi-million pound business don a pantomime horse costume to promote their latest product, people are naturally going to take notice. The low budget campaign unveiled...
View ArticleClik here to view.
Brands and retailers take note: shoppers are setting the pace in the mobile...
The news pouring out of the Mobile World Congress shows (cynicism aside given the nature of the event and suppliers talking the talk) that the growth in mobile has finally evolved to become a true...
View ArticleClik here to view.
The Daily Poke: Brandwash
Laundry. Everybody’s least favourite household chore. Just as soon as you’ve cleared the dirty laundry basket, it piles on again quicker than you can say “fabric conditioner”. But what if your...
View ArticleClik here to view.
The rise of the Netflix natives
“ADVERTS!” scream my three and five year old kids in annoyance every time they’re watching TV and an ad break interrupts their viewing. My plaintive cries that those adverts help pay daddy’s wages get...
View ArticleClik here to view.
How middle-England fashion brands could make more of digital marketing
Nowadays it seems that some retail brands are thriving where others are simply disappearing from our lives. How is it that brands such as Hackett and Austin Reed, which essentially offer the same...
View ArticleClik here to view.
The Daily Poke: Press play
It don’t mean a thing, if it ain’t got that swing. In the archways beneath House of Vans London, the lyric has found a new resonance with the launch of the Polyphonic Playground. It’s an interactive...
View ArticleClik here to view.
The Daily Poke: Streetwear for breakfast
Last September in London, there was a veritable hullabaloo when a new type of café arrived on the scene. A premium cereal café, selling much-loved cereals by the bowl. It strongly divided opinion and...
View ArticleClik here to view.
Should TV planning be more theatrical?
Next time you’re at the theatre and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent. But it might be because the claquers have been well paid. Claquers are...
View ArticleClik here to view.
How online retailers cash in on the bonus season
Gifting season may be a distant memory for the advertising industry, but for many of the UK’s workers, the end of March brings a much longed for present of its own – the bonus pay packet. In fact, the...
View ArticleClik here to view.
The Daily Poke: App-in the market
Don’t you just hate it when you buy something online, to find out that you could have gotten a better deal nipping around the corner to your local shops? Well, in India, there’s an app for that. Yellow...
View ArticleClik here to view.
Converting your lookers into bookers
Online travel booking is one of the most competitive markets in the digital world today. With so many travel booking companies and suppliers deploying a wide range of services and fierce sales tactics...
View ArticleClik here to view.
Fundraising data protection: make trust a priority
With International Women’s Day this week, not-for-profit organisations have the opportunity to inspire change in the industry in more ways than one through this year’s #PledgeForParity campaign....
View ArticleClik here to view.
The Daily Poke: Sustainable stays
Mini shampoos and body lotions, the perks of staying in a hotel, right? Well, in Seoul, one hotel is swapping scented hand soaps with rewards, such as free drinks for not over-using the hotel’s...
View ArticleClik here to view.
Convergence is the bottom line for tech
Back in 2006, Henry Jenkins made convergence the go-to buzzword du jour. The du jour extended pretty much to the decade’s end. Cited by futurologists and industry pundits and headlining agency annual...
View ArticleClik here to view.
The Daily Poke: Social galaxy
Shopping can get boring. As more and more of us are opting to order our things from the comfort of the sofa, brands are starting to think about the point of the shop floor. Ahead of the game, is...
View Article