IMG Models have taken an X-L leap for mankind and launched Brawn, a plus-sized male model division.
Ivan Bart, president of IMG, claims that they’re extending the conversation about size and diversity to men, stating, “Brawn has a body-positive message. Brawn is physical strength”.
Brawn is also a savvy business move. The market for plus-sized menswear was reportedly worth around £2bn in 2014, and it’s expanding. More fashion brands are starting to cater for men with curvy figures as the demand for plus-size apparel grows. No pun intended.
Via. LSN Global