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The Daily Poke: App-y feet
Think of them as blank canvas shoes. With a new pair of treads from Shiftwear, you can create your own designs and display them on the sides of your hi-tops. Better still, you can change the image...
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Digital transformation comes of age
Digital transformation remains a hot topic as we head into 2016, but whilst everyone claims to do it I don’t think we’re all talking about the same thing. Many see digital transformation as...
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The Daily Poke: Shop til you drop. Or not.
We’ve all tut-tutted over the undignified spectacle of consumers battling over Black Friday bargains. And the backlash seems inevitable. But it’s not just consumers who are keen to avoid the retail...
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The Daily Poke: Getting you in the mood
Who remembers ‘choose your own adventure’ books? You read part of a story, choose which page to turn to next, and tailor the action every couple of pages. Well imagine that, but turbo-powered and...
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The Daily Poke: A different retail therapy
Serene, mellow, freespirited. Not necessarily words you would associate with a shopping experience. But the Department Store for the Mind is a retail experience that calms things by putting empathy at...
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Four areas that require urgent attention on third sector websites
For charities, the average online donation across the board has risen by almost a third over the past four years, from £52.87 in 2010 to £69.70 in 2014. Clearly, websites are a crucial tool for...
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Marc Bolland’s departure from M&S leaves behind an omnichannel legacy
Marc Bolland’s announcement yesterday has certainly generated some negative press towards the departing CEO of a UK institution that remains one of the country’s biggest and diverse retailers. With...
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The Daily Poke: A quarterly sip-scription
Getting gin delivered straight to your door can never be a bad thing. London-based gin distillery Sipsmith is taking it one step further by offering a quarterly subscription to their most out-there,...
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The Daily Poke: Meatball futures
Forget crystal balls, Ikea is using meatballs to see into the future. At Space10, the future living research lab in Copenhagen, specialised teams of designers, artists, technologists, and makers are...
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The Daily Poke: E-paper timetable
When was the last time you checked the paper timetable at a bus stop in a big city? For some of us, it might well have been before smartphones were invented. Transport for London is hoping to make bus...
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How Lego made the most of moments in 2015 and what marketers can learn
After an extraordinary surge in demand, Lego announced last Autumn that they may “not be able to deliver all customers’ orders in the remainder of the year”. The Danish company, which in 2014 overtook...
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How 5 retailers are encouraging mobile sales
Smartphone use is on the rise, but there still remains a gap when it comes to buyers committing to a purchase on their mobile devices. Most customers prefer to use them for product discovery and...
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5 strategies to boost your app’s reach
Addiction to mobile applications has reached fever pitch, with users spending 85% of their time on smartphones within apps. But while rising demand presents unprecedented opportunities for mobile...
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TV events, eBay and ‘couch commerce’
While digital advertising has transformed the way marketers relate to their audiences, these learnings and insights can be applied to both digital and non-digital environments. TV, for instance, has a...
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The Daily Poke: Light patch
Heads up, sun-worshippers – L’Oréal is making its first foray into wearable tech with My UV Patch. Sun protection has always been an important issue and this lightweight patch will make it easier for...
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Netflix goes global at once
Not so long ago Netflix was still talking about a roll-out country by country with some targeted countries such as South Korea, Hong Kong, Taiwan and Singapore targeted for early 2016. In early January...
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The Daily Poke: Sitting comfortably
It turns out over two-thirds of parents have been installing car seats incorrectly. Thankfully, 4Moms are here to make things easier, with a car seat that installs itself. It’s a bit like Back to the...
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Marston’s social pubs uncover new customer journeys
You wouldn’t take a nicely brewed pint of beer and pour it down the drain, and Marston’s – the world’s largest brewer of cask ale – couldn’t agree more. It decided to take positive action when it...
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Mapping the user journey from A to Z
Consumers today often visit a number of online destinations before making their final purchase. These include brand, voucher-code, cashback and comparison sites, as well as social media. They are not...
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The Daily Poke: Mosquito lamp traps
Researchers at the University of Malaya are using streetlights to combat the spread of dengue fever in Malaysia. The outdoor energy efficient LED lamp essentially gives off a “human scent” that...
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