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The Daily Poke: More things begin with M
Voice assistants Siri and Cortana are already helping smartphone users with the big questions like, ‘Where did I leave my car keys?’, ‘Do you know the way to San Jose?’ and ‘Can you open the pod bay...
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The Daily Poke: Shopping under the influence
US retailer, Target has confirmed that a new store set to open in October in Chicago, has applied for two liquor licenses – one of which is a Consumption on Premises license. Which means that...
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The Daily Poke: Sneaky clean
Finding objects stuck in your soap is an experience generally to be avoided. But with its latest range, self-styled pop culture soap, Come Clean is rewarding customers with a miniature vinyl sneaker...
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Infographic: 42% consumers prefer to shop at retailers that connect on social
Retail and brand consultancy The Market Creative has created this infographic, looking at the rise of social media and its impact on shopper buying behaviour. It’s no surprise that the majority of...
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The Daily Poke: Tumbling down the catwalk
At first sight, a Tumblr dashboard populated with dancing cats, celebrity mishaps and pseudo-spiritual quotes might seem like an odd place to seek fashion tips. But hey, inspiration is where you find...
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Vlog: Brands and digital at London Fashion Week 2015
(Facebook/Burberry) Carla Buzasi, global chief content officer at WGSN, spoke to The Wall about three digital activations during this year’s London Fashion Week that were successful, including...
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Brands should take an omnichannel approach this Black Friday
As we lead up to the festive peak season and retailers are once again preparing for this year’s Black Friday weekend, the omnichannel experience is still a fundamental part of retail strategy. There...
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How real-time feedback is changing the way advertisers plan their campaigns
Over the last 20 years, the process of planning and buying digital advertising has shifted from a manual process to a rapidly evolving automated process. According to Magna Global, programmatic ad...
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Rethinking customer acquisition in the beauty industry
Pity the beauty shopper, overwhelmed with an avalanche of choice and bewildered by the flood of pharma-jargon stuffed into every magazine and spewing out from billboards and TV that even a PhD...
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Black Friday: A black day for brands?
(Thinkstock/littlepaw) Experian has predicted that on Black Friday this year online sales will grow by 32% compared to 12 months ago, the first time online sales have exceeded £1bn in a single day....
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The blockbuster bounce: A look at the rules of engagement
The return of cult classics such as Bond and Star Wars to the big screen this winter has triggered huge levels of excitement amongst consumers. Add to this a jam-packed TV schedule of annual...
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How can brands use mobile data to turn browsers into buyers this Christmas?
(Thinkstock/Fuse) Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic...
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It’s not just Singles’ Day: Check out this global e-commerce calendar
The media has been buzzing with the phenomenal sales achieved on China’s Singles’ Day. Alibaba reported sales of $1bn (US) in the first eight minutes alone and a total of $14.3bn over 24 hours. But...
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The Daily Poke: Ready-to-wear bacteria
Bacteria? In clothing? Eeeuww! Under normal circumstances that would be a signal to grab the laundry gel and turn the washing machine up to a boil wash. But not at MIT. Researchers in the Tangible...
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Why fortune favours the bold when it comes to video
The video content market is a noisy one: the charity video market is even noisier. When War Child approached us to pitch for its new HELP campaign, we knew that we had to do something different to...
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The Daily Poke: Matched to your mood
Hey. How are you feeling today? Are you feeling leathery, or watery? Are you industrial landscape, or rolling parkland? Classical statue, or modernist structure? Head over to Finery, the online...
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Pitches: Why close-knit communities trump DIY audiences
What’s the difference between a brand having an audience versus it being part of a community? Simple, with an audience the conversation is only ever one way. Becoming part of a community requires a...
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The Daily Poke: Liqueur on the loose
What would Scotch whisky be without the Glens? Or sour mash bourbon without Tennessee? Or Bordeaux without er, Bordeaux? The fact is, many drinks rely on their historic location to tell the story of...
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The Daily Poke: Sync with your ink
You might have grown quite attached to your Apple Watch. Or maybe the last thing you always do before leaving the house is reach for your Fitbit. But now, there’s a way to get even closer to your...
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The Daily Poke: Sunday driving
In the Norwegian town of Harstad, the winters are long, dark and cold. And that makes life particularly tough for the town’s elderly residents who have even more difficulty getting out and about. To...
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