The video content market is a noisy one: the charity video market is even noisier. When War Child approached us to pitch for its new HELP campaign, we knew that we had to do something different to stand out and get the message heard. The campaign aims to protect the needs of children in war, and we believed it required a bold approach that went beyond the stereotypical emotional charity videos, which are often forgettable and easy to ignore.
Read more on Why fortune favours the bold when it comes to video…