The media has been buzzing with the phenomenal sales achieved on China’s Singles’ Day. Alibaba reported sales of $1bn (US) in the first eight minutes alone and a total of $14.3bn over 24 hours. But Singles’ Day is not just an opportunity for Alibaba, 27,000 brands participated in the event, many of them from outside China.
Read more on It’s not just Singles’ Day: Check out this global e-commerce calendar…