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Gyms need the right digital tools to engage visitors
Nicer gyms have a problem—they’re getting killed by budget gyms. If you (or they) are wondering why, look no further than gym-goers. In their eyes, too many gyms provide a building, not a service. Why...
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The Daily Poke: Bacterial beauty
Science is making us more aware of how cosmetics and alkaline soaps can disrupt your skin’s natural PH balance, and destroy bacteria that is actually good for you. That’s why Gallinée, a biotic...
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The Daily Poke: Keep it Phresh
Love food and hate waste? Well, Israel and China-based startup, Phresh, have come up with a fresh way of making your fruit and vegetables last longer. Their new food protectors use plant-based organic...
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What the sugar tax means for brands’ digital storytelling
The idea behind the sugar tax is simple: an increase in price will lead to a decrease in consumption, and healthier consumers as a result. Yet while it works to an extent – a similar tax in Finland saw...
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The Daily Poke: Coffee cubes
Looking for something that packs more punch than your regular Starbucks? San Francisco-based Company, Nootrobox, is offering chewable coffee cubes made from cold-brew coffee. Go Cubes have a similar...
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The mother of all earned visual content campaigns on Earth Day
With Earth Day upon us, we’ve hunted for the most exceptional customer-generated campaigns celebrating 46 years of a movement giving a voice to environmental issues. The winning three are not only...
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For ASOS, content is king
ASOS has quickly established itself as the UK’s largest independent online fashion and beauty retailer. Selling more than 80,000 products from more than 800 brands; it has made an impressive mark in...
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The Daily Poke: Try before you buy
Do you find yourself picking up homeware up and asking, do I really need it? As more of us are wondering if something will sit and pick up dust or fit nicely into our lives, contextual shopping is...
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Why an omnichannel approach is key to retail success
Consumers today crave more control and flexibility from their shopping experience, which has been compounded by the rise of digital and the fact it’s driving people away from the high street. It’s...
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The Daily Poke: Dial-a-Swede
Hold the phone. To celebrate its 250th anniversary of abolishing censorship, Sweden has become the first country to launch its own phone number. When you call up, you’ll be connected to a random...
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